Celtic boost for Mahindra Youth FootballMahindra has announced the launch of Youth Football Challenge programme were young under-14 players will be groomed in partnership with English club Celtic.The Mahindra Group’s commitment to promote football at the grass roots level saw it take its first step towards fruition with the launch of the Mahindra Youth Football Challenge (MYFC), an under-14 School Football Tournament-cum-Talent Hunt. The company has partnered with Scottish football giants, the Celtics Football Club, who will take on the responsibility of training and grooming the young talent identified through the initiative. In its first season, MYFC will play out in six cities including popular football destinations - Mumbai, Delhi, Kolkata womens jordans, Goa, Bangalore and Kerala -casting a wide net to identify the most talented junior football players in the country. The MYFC initiative is being promoted and executed by leading sports management company, Procam International.Speaking on the occasion Anand Mahindra vice chairman and Managing Director, Mahindra Group said, “We are delighted to be back as promised with a grass roots level football program, a sport we have long been associated with. The Mahindra Youth Football Challenge aims to cultivate young talent and provide a competitive framework to hone their skills.”Thirty two schools in each of the above cities/states will be invited to play a knockout round. This will result in a winning team from each city. These winning teams will then play against each other. The winners will be crowned the Champion of the Mahindra Youth Football Challenge.
Backing Mahindra’s commitment to the sport, Peter Lawwell, Chief Executive, Celtics FC said, ‘We are delighted to partner with Mahindra cheap Nike shoes, who like us have a long and cherished history with football. It is the perfect platform to bring our rich coaching and community experience to India. Youngsters will now have the opportunity to play in an organized league and further develop their skills through world-class coaching.”Speaking about the top-class event that will commence in the six cities, Vivek B Singh, Joint Managing Director womens jordan shoes, Procam International, said, "It is indeed a pleasure to be associated with a project that involves such reputed entities as Mahindra and Celtics FC. Procam International is committed to giving India's junior footballers a professional playing experience, enabling them to focus completely on the task on hand, which is to play good football."
The winning school of the Mahindra Youth Football Challenge will receive a cash prize of Rs 50,000, along with the winner’s trophy, while the runner-up team will win a cash prize of Rs 30,000 and a trophy. There will also be awards such as ‘Star Performer of the Game’ and individual appreciation trophies for the ‘Best Striker’, ‘Best Mid-fielder’, ‘Best Defender’ and ‘Best Goalkeeper.’
Each player of the six teams in the Inter-City League will be given two pairs of kitting (Jersey jordans for cheap, Shorts & Stockings), while travel, out of pocket expenses during the travel, and lodging & boarding of all the six schools will be taken care of by MYFC.There is plenty to play for in the Intra-City stage too, with the winners from each city gaining Rs 30,000, the runners-up team Rs 20,000 and the 3rd placed winner Rs 15,000. The winners and runners-up teams will also be awarded trophies while each player from these teams will be given a kit bag. Similarly there will be a ‘Star Performer of the Game’ trophy for each match from the quarter-final stage and ‘Best Player of the Tournament’ Trophy to be won.